Mr CRAZY & Lady SEXY showcases at New York Fashion Week 2026
Mr CRAZY & Lady SEXY has officially become the first Vietnamese fashion brand to perform at RUNWAY 7 – one of the largest platforms under New York Fashion Week (NYFW 2026). Launching the Fall-Winter 2026 collection "HER NEW YORK", the brand marks a milestone of two consecutive years asserting the prowess of Vietnamese fashion on the international stage.
As a large-scale fashion platform spanning 10 consecutive seasons with more than 400 international designers and reaching 50 million views, RUNWAY 7 continues to prove its attraction by gathering over 140 designers from 25 countries in this year's season. Shining on this stature of a stage, Mr CRAZY & Lady SEXY proudly brings manual tailoring techniques and the signature of a Vietnamese fashion house to conquer the world runway.
"HER NEW YORK" – A portrait of a woman confidently stepping out into the world
Inspired by the image of women in their 30s – mature, free, and courageous, "HER NEW YORK" tells the story of a dynamic and glamorous woman in every moment of life. She can be an elegant female leader in the boardroom, a seductive lady at a cocktail party, a woman enjoying her weekend, or the center of attention on the red carpet.
"HER NEW YORK" opens with designs bearing an office vibe, where the elegance of workplace silhouettes blends with sexy bustier accents and graceful flowing trains. The emotional flow begins gently through meticulously tailored jumpsuits and suits in sweet pastel pink. After that, the runway shifts its rhythm to a sharper "office chic" vibe with wide-shoulder blazers paired with miniskirts, two-piece outfits adorned with metallic buttons, or sparkling sequin cocktail dresses. The boldness in cuts along with personality-driven details has redefined traditional office beauty.
Mr CRAZY & Lady SEXY puts elaboration and sophistication at the heart of fashion, creating designs that transcend the limits of skin color, body shape, or age. The collection features high applicability from office, casual to evening wear, in which many designs are developed simultaneously in two versions – one for special occasions and one applicable for daily life.
The RUNWAY 7 stage truly exploded in Phase 2 with bold 3D structure designs. Opening the series of ultimate evening gowns was a nude pink short dress with puffy hips accompanied by a tone-sur-tone bolero jacket. The sublimation of couture tailoring techniques continues to be depicted through off-the-shoulder dresses, romantic sheer fabrics, 3D butterfly bow details, and sophisticated hand-beading artistry.
The highlight that attracts all eyes is the 3D bow at the back. Inspired by a disco ball, the surface of the bow is an interlocking of countless layers of disc sequins, mesh checks bordered with crystal beads, and dangling bead strands swaying with each step, turning the back of the dress into a mesmerizing focus of light refraction. Combined with the graceful mesh train, every movement of the wearer exudes a glamorous aura, becoming a lingering high note that closes the show.
Vedette Design – METROPOLIS MAJESTY GOWN
As the ultimate piece closing the collection, the Vedette design – METROPOLIS MAJESTY GOWN appears as a manifesto of feminism and craftsmanship. The masterpiece stands out with a figure-flattering mermaid silhouette and an accurate hidden corset structure.
Mr CRAZY & Lady SEXY immediately received a "shower" of compliments from guests. Ms. Tran Nguyen Thien Huong – Editor-in-Chief of Harper's Bazaar Vietnam Magazine – stated: "I rate 'HER NEW YORK' by Mr CRAZY & Lady SEXY as the most beautiful collection in tonight's show time slot."
Master Coach Khloe Yen Huynh shared: "This is a truly grand and impressive debut of the Mr CRAZY & Lady SEXY brand in the fashion capital of New York. Congratulations to Ms. Le Thu Guillon and the brand for having an extremely successful show."
Vietnamese prowess and the "Go global" spirit
As a luxury Vietnamese fashion brand founded by CEO Le Thu Guillon, Mr CRAZY & Lady SEXY pursues a design philosophy bearing a modern Asian imprint – where liberal structures blend with the exquisite hand-beading and embroidery techniques of Vietnamese artisans. Being named among hundreds of international designers, before the strict appreciation of the global fashion community, the brand has affirmed the prowess of Vietnamese fashion on the prestigious runway.
CEO Le Thu Guillon of Mr CRAZY & Lady SEXY alongside models at the "HER NEW YORK" fashion show
Le Thu Guillon, Founder and CEO of Mr CRAZY & Lady SEXY shared: "Each collection we bring to the world is not just a fashion story, but also an affirmation that Vietnamese fashion can completely and confidently stride on the world's largest runways. 'HER NEW YORK' is the journey of a woman who dares to step out of her comfort zone to shine in her own way – and that is also the exact spirit that Mr CRAZY & Lady SEXY wants to spread."
Previously, the brand made its mark at New York Fashion Week, Paris Fashion Week (2025), and appeared in a series of prestigious magazines such as Harper's Bazaar, L'Officiel, ELLE, Flanelle… Its continued return to New York confirms a consistent "Go Global" strategy: elevating Asian beauty and the essence of Vietnamese craftsmanship on the global fashion map.